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PALIG Celebrates 70 Years of Trust and Growth in Ecuador
Ecuador
July 17, 2026
Estimated Reading Time: 5m
  • Ecuador plays a strategic role within PALIG’s regional operations, an organization that protects more than 7.3 million insureds across 22 countries in Latin America, the Caribbean, and the United States.
  • Ecuador’s insurance industry grew by 5.7% in 2025, reaching $2.368 billion in net written premiums, in a market that still presents significant growth potential.
  • With 70 years of presence in Ecuador, PALIG reaffirms its commitment to financial protection through life, health, and employee benefits solutions, helping expand insurance adoption and strengthen the culture of prevention in the country.
Quito, Ecuador, July 17, 2026 — Pan‑American Life Insurance Group (PALIG) is commemorating 70 years of uninterrupted operations in Ecuador, marking a legacy built on trust, financial strength, and the ability to evolve alongside the needs of individuals, families, and businesses across the country.
The celebration coincides with the visit of José S. Suquet, Chairman of the Board and Chief Executive Officer of PALIG, who reaffirmed Ecuador’s strategic importance within the company’s regional operations and the organization’s commitment to the continued development of the country’s insurance market.
Since entering Ecuador in 1956, PALIG has supported the evolution of the insurance sector with life, health, personal accident, and employee benefits solutions for large corporations as well as small and medium‑sized businesses, a vital engine of the national economy. Today, the company operates in both Quito and Guayaquil, delivering a value proposition centered on financial protection, service excellence, and a long‑term vision.
Seventy years of operations in Ecuador are backed by a strong financial position and a AAA rating from BankWatch Ratings S.A., reaffirming the company’s stability, solvency, and reputation in the Ecuadorian market. Today, PALIG Ecuador protects more than 180,000 insured lives, serves over 6,500 corporate clients, and has paid more than $25.8 million in claims, reflecting its enduring commitment to being there for policyholders when they need it most.
The company currently ranks second in the Individual Life insurance segment with a 25.7% market share and third in the Medical Assistance segment with a 20.2% market share.
These results reflect the continued strengthening of PALIG’s value proposition and the trust of thousands of customers who rely on the company as a partner to protect their health, assets, and financial well‑being.
During his visit, Suquet emphasized that PALIG’s seven decades of success in Ecuador are the result of financial discipline, adaptability, and a close connection with the communities it serves.
“Celebrating 70 years in Ecuador is a celebration of the trust that our customers, strategic partners, healthcare providers, and employees have placed in us. This milestone reinforces our commitment to advancing innovative solutions that strengthen the well‑being and resilience of individuals, families, and businesses, while contributing to the sustainable development of the communities where we operate,” said José S. Suquet.
He also noted that sustainable organizational growth must be accompanied by a positive impact on the communities where a company operates, maintaining a balance among results, innovation, and commitment to people.
Ecuador: A Strategic Market for Regional Growth
PALIG’s history in Ecuador is part of a broader corporate story that began in 1911 when the organization was founded in New Orleans. Today, with 115 years of experience, the company protects more than 7.3 million insureds through a network of more than 30 member companies, over 28,500 healthcare providers, and operations across 22 countries in Latin America, the Caribbean, and the United States.
In Ecuador, the organization continues to strengthen a strategy focused on its core business lines: Employee Benefits, Small and Medium‑Sized Enterprises, Group Life, Personal Accident, and International Major Medical insurance. These efforts are complemented by digital transformation initiatives, innovation, and continuous improvements to the customer and partner experience.
According to Alfredo Ramírez, Regional Vice President, Country Management for Pan‑American Life Insurance Group, the organization’s strength lies in its ability to combine experience with continuous evolution.
“One of PALIG’s greatest strengths is combining more than a century of experience with a forward‑looking vision centered on innovation, excellence, and people. Our regional presence allows us to leverage shared knowledge, develop solutions tailored to the unique characteristics of each market, and create sustainable value for our customers and strategic partners. This perspective enables us to continue growing in a strong and sustainable manner while always keeping people at the center of our strategy.”
A Market with Strong Growth Opportunities
Ecuador’s insurance market continues to offer significant opportunities for expansion. In 2025, the industry generated approximately $2.368 billion in net written premiums, representing growth of 5.7% compared to the previous year.
Although insurance penetration currently stands at 1.8% of Gross Domestic Product, below the Latin American average of 3.2%, this environment highlights substantial potential to strengthen the culture of prevention and expand access to financial protection solutions.
In response, PALIG continues to enhance its value proposition through innovation, digital transformation, and the expansion of its healthcare provider network, with the goal of delivering more agile, accessible, and customer‑centered experiences. This vision supports the development of a more inclusive, connected, and future‑ready insurance market.
For Leopoldo Báez, General Manager of Pan‑American Life Ecuador, this anniversary represents both a celebration of past achievements and an opportunity to renew the organization’s commitment to the country:
“In Ecuador, talking about insurance means talking about prevention, stability, and well‑being. In an increasingly dynamic economic and social environment, families and businesses need partners who help them anticipate risk.”
“At PALIG, we are driving a new way of understanding financial protection through simpler, more digital, and personalized solutions. Today, insurance is no longer just a product; it is part of a broader well‑being ecosystem that supports people throughout their lives. We are convinced that this evolution will help strengthen the culture of prevention and continue advancing the development of Ecuador’s insurance market,” Báez added.
As PALIG celebrates 70 years in Ecuador, it reaffirms the principles that have guided its growth for more than a century: trust, integrity, excellence, and commitment. Through a strategy centered on innovation, customer proximity, and a long‑term vision, the organization will continue contributing to the development of Ecuador’s insurance market and the well‑being of future generations.

ABOUT PAN‑AMERICAN LIFE INSURANCE GROUP (PALIG)

Pan‑American Life Insurance Group (PALIG) is a leading provider of life, accident, and health insurance, serving more than 7.3 million customers across the United States, Latin America, and the Caribbean. Founded in 1911 and headquartered in New Orleans, Louisiana, PALIG operates through over 30 member companies and 2,200 employees with a presence in 22 countries. Backed by a Financial Strength Rating of A (Strong) from Fitch Ratings and A (Excellent) from AM Best, PALIG offers top‑rated individual and group insurance products, along with employee benefits designed to support lifelong well‑being. Guided by a purpose — to be there when people need us most — PALIG is committed to delivering both financial protection and benefits solutions. Learn more about how they are people you can trust for life at palig.com.
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