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Understanding Consumers

AI can help streamline communication and improve access to information, allowing insurance professionals to focus more time on delivering guidance, expertise, and personalized service.

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AI can help streamline communication and improve access to information, allowing insurance professionals to focus more time on delivering guidance, expertise, and personalized service.

The AI-Supported Client Experience: Balancing Technology, Human Expertise and Trust

Learn how AI is helping insurers and agents improve client experiences while maintaining the human expertise, trust, and oversight that insurance customers value most.

October 2, 2026

Insurance Solutions Trends
Understanding Consumers
Skills Development
A client-centered approach helps agents connect individuals and families with health coverage tailored to their evolving needs.

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A client-centered approach helps agents connect individuals and families with health coverage tailored to their evolving needs.

How Agents Can Take a Personalized Approach to Health Insurance to Better Meet Clients’ Changing Needs

Today's consumers expect personalized experiences, including when purchasing health insurance. Learn how agents can move beyond one-size-fits-all recommendations by identifying individual client needs, highlighting wellness and preventive care resources, and helping clients build more comprehensive protection strategies.

September 15, 2026

Health Insurance Trends
Insurance Solutions Trends
Understanding Consumers
multigenerational family

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multigenerational family

The Sandwich Generation: What to Know and How to Help Your Clients

The Sandwich Generation refers to a growing group of overstretched adults who are caring for aging parents, supporting dependent children, working and trying to save, all at the same time. This article explains the complex challenges they face—and the role agents can play to help lighten their client’s load.

March 18, 2026

Life Insurance Trends
Understanding Consumers
Family with financial planner

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Family with financial planner

The Holistic Approach: How Agents Can Pair Wellness with Health Coverage that Fits the Whole Family

Holistic health insurance plans offer extended value because they do more than cover the medical bills after someone gets sick. In addition, and depending on the plan selected, they may actively help people stay healthy, support mental wellness, and offer proactive lifestyle solutions. This article explains how agents can leverage this holistic approach when presenting a plan to a client—and what clients with families most want to know.

March 17, 2026

Understanding Consumers
Health Insurance Trends
Insurance Solutions Trends
Client retention

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Client retention

Client Retention Strategies Used by Successful Agents

See how retention lowers costs, boosts profits, and becomes your edge plus five practical ways top agents keep relationships thriving.

February 2, 2026

Skills Development
Understanding Consumers
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